Brand Management and Business Performance in Mexican Small Business

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

langauge needs analysis of undergraduate business management and economics students

the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...

15 صفحه اول

Business Process Management on Financial Performance

Background and Aim: Business process management is a comprehensive management approach that aims to align all dimensions and activities of the organization in line with customer needs and automates all processes of the organization. The aim of this study was to determine the effect of business process management on the financial performance of Tehran University of Medical Sciences. Materials a...

متن کامل

Small Business Innovation Management

Researchers and managers, over the decades have devoted significant amounts of time in trying to understand and manage the innovation process. This research paper explores one particular part of the innovation journey, the subjectivity of innovation management and the influence that a change in leadership style can have. A framework is presented which explores the sensemaking and subjectivity o...

متن کامل

Context Effects in the Evaluation of Business - to - Business Brand

Brand alliances in the business-to-business domain are becoming increasingly popular. This study investigates the impact of context-related effects on the formation of evaluation perceptions in B2B brand alliances. Assimilation and contrast effects represent the conceptual framework. Employing an experimental design we test the influence of two contextual factors on a range of product attribute...

متن کامل

Business Performance Management: One Truth

The creation and execution of sound business strategy is essential to today’s enterprise. Business Performance Management (BPM) offers organizations an IT-enabled approach to formulate, modify, and execute strategy effectively. This article describes Business Performance Management, presents a framework for BPM, and discusses the potential drivers, barriers, and critical success factors for a B...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Management and Sustainability

سال: 2018

ISSN: 1925-4733,1925-4725

DOI: 10.5539/jms.v8n3p16